The agency started in the 1990s as a technology PR consultancy in Munich and later also made a name for itself in the innovation and intellectual property scene as well as in the political sphere. Today the client portfolio includes technology clients (MarTech, FinTech, IT) as well as listed companies, political players and foundations, along with renowned cultural and international social organisations.

Managing Director Achim von Michel studied computer science as a minor and therefore has the understanding required for tech consulting. He spent 20 years as press officer of a mid-sized business association and thus has a broad network of contacts in leading media and trade publications. He has also worked as a journalist himself and consistently instils in his staff the high importance of journalistic standards in PR consulting.

A major focus of WORDUP PR is also the planning and delivery of high-calibre events: we have extensive experience organising receptions, anniversaries, conferences, roadshows and other events for up to around 500 attendees. In addition, Achim von Michel has an extensive regional, national and international political network that he regularly brings into consulting mandates and lobbying projects.

The Munich agency has always worked internationally since its beginnings — whether on mandates for the European Patent Office, long-standing engagements from the USA, or in cooperation with other agencies within large European PR networks. We have now served clients from 15 countries in the PR and event field and are always delighted to receive engagements from abroad, because they also broaden our horizon with valuable insights.

Media relations is very much a trust business and thrives on established contacts. Journalists have specific interests and receive regular updates from us on our clients‘ projects and plans. That is why our PR mandates are generally designed for the long term, in order to anchor brand and company durably and trustfully within the media landscape. We therefore only take on ad-hoc projects in crisis communication and for event engagements.

AI solutions offer enormous support in press and media work — whether in research or in creating content. They undoubtedly make our business faster, but of course they do not replace an agency’s media network, the instinct for topics, individually tailored messaging or decades of experience. Journalists already receive hundreds to thousands of emails a day — an automated process does not help messages reach the right recipient and trigger the desired response.